The UK’s fourth largest supermarket, WM Morrison Supermarkets
plc, is in the process of welcoming 150 innovative and eye-catching Tigertrailers to its operations in a move that marks a fresh choice for its fleet
and is anticipated to deliver efficiency gains of up to 70%.
Morrisons has historically utilised temperature-controlled
box van trailers to undertake the majority of deliveries to its circa 500
stores throughout the UK, but the supermarket’s team, echoed by Tiger Trailers’
design engineers, identified that ambient moving double deck trailers would increase
not only efficiency but versatility, too.
Capable of transporting 44 pallets as opposed to 26
previously, and also able to carry cages, Tiger Trailers' ambient moving double
deck solution for Morrisons is a prime example of innovative design and
engineering resulting in ‘more products, fewer miles’ and translates into 50%
more real-world scope for store deliveries.
“We’re very pleased with our new ambient double deck
trailers from Tiger, which are the result of our teams working closely together
to achieve a new solution for our fleet. The trailers’ extra capacity and
versatility signify an innovative step forwards and we’re delighted that they
carry our new branding elements and messaging, 2020 having galvanised the
customer relationship in an unprecedented way. Thanks again to Tiger Trailers'
team”, comments Keith Boulton, Morrisons’ Head of Transport.
Critical within the customer’s brief was the delivery of a
trailer that would be closer to a tall curtainsider in height rather than a
conventional double deck, in order to be able to operate within the more
restricted environments of Morrisons’ urban and rural stores.
Tiger’s ambient moving double deck curtainsider trailers
for Morrisons feature an internal gate rated to 10 tonnes, the manufacturer’s
proven in-house 4-ram deck-lifting system, an aerodynamic roof design, EN
12642-XL rated components, plus Tiger’s innovative ‘Captive Rave’ load securing
and restraint system that boosts both efficiency and operator safety and enables
the dual cage and pallet capability.
“Our team always embrace a challenge and it’s been a
privilege to work alongside Morrisons’ people in designing and manufacturing a
trailer that fulfils their very specific brief and ultimately helps keep
supermarket shelves stocked and people fed. We’re proud of the effective and
striking trailers we’ve introduced to Morrisons’ fleet and look forward to
supporting them over the coming years”, says Darren Holland, Tiger Trailers’
Sales Director.
With a 7,300-strong logistics team based at seven regional
and one national distribution centre, a vehicle fleet travelling 115 million
kilometres a year, 3.5 million cases picked per day from its warehouses, 54,000
collections made from its manufacturing sites a year, and with 96% of the
supermarket’s deliveries arriving on time, it’s essential that Morrisons’
trailers are designed for their challenging role.
Alongside Morrisons’ order of 125 Tiger Trailers tri-axle stepframe
curtainsided double decks, it has also received 25 lightweight moving double
deck trailers for Rathbones bakery, which is part of the supermarket’s group.
The Rathbones trailers feature a highly distinctive livery in the form of a
‘naked’ loaf of bread and enable a 1,322 basket capacity, which is a
significant 22.4% advancement over the operator’s previous bread trailers that
transported 1,080 baskets.
“Thanks to the Tiger Trailers team for their co-operation
on this project. These multi-deck trailers have also provided us with an
opportunity to roll out our latest Morrisons branding that is being introduced across
our logistics, fuel and home delivery fleet”, comments Justine Manley, Morrisons’
Brand and Formats Design Director.
Operating around 500 stores that serve close to a million
customers each week, efficient logistics is vitally important to the retailer,
heightened further by the Coronavirus pandemic and now Christmas. Tiger
Trailers’ experience, insight and innovation in customer-led trailer design has
delivered an effective solution that coincides with the introduction of Morrisons’
eye-catching and emotive new liveries.
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